About

I'm a leader, strategist and director of design. I transform strategy into expressive design systems to shift brand perceptions. I am driven by empathy and strive to simplify complexity into meaningful brand experiences.

I have spent my career working across many mediums developing specialized skills and knowledge within brand, design, usability, interactive, motion, sound, print and spatial environments. Being medium-agnostic, I approach a design solution by integrating different mediums to tell a rich brand story. I am currently learning about AR and AI technology.

Outside of the design arena, I make electronic music and have released albums available on Spotify and Apple music. I also enjoy making art, mostly painting and drawing to explore ideas and expression. Also I have made experimental short films using Super-8 and Digital Video.

I live in New York City and I am inspired by everything.

Education

• MBA Design Management — University of Westminster, London

• Certificate Semiotics — RISD Graphic Design

• Diploma Visual Communication Design — OCAD Ontario College of Art & Design, Toronto

Skills

• People-centered, design thinking, ideation, brand design, Interface design, storyboarding, research.

• Project management, verbal communication, writing, presenting and team mentoring.

• Adobe Illustrator, XD, InDesign, Photoshop, AfterEffects, Mural, Figma, Microsoft Office.