For Johnson & Johnson, transformation from a corporate holding company to a purpose-led global organization was achieved by creating a new expression and design system which was interlaced across every touchpoint and line of business.
Digital experience design
Public engagement platform
Report system
Investor Presentations
Office environmental design
Diversity, Equity, and Inclusion programs
Employee service awards
Global recruitment
Social channels and media
Adapting the design system to lines of business including consumer brand (shown), medical devices, and pharma (not shown)
Internal digital campaign
Illustration design system and toolkit
Awareness video
Branded television program packaging systems
Motion graphics system for video and social channels
Research and design thinking were utilized in the discovery, development, design and delivery of the new design system. Here are some sample artifacts.
Holistic approach across all touchpoints
Enterprise wide visual audit
Visual audit of logos and architecture
Semiotic theme discovery
Visual design exploration and co-creation
Support model and process development
Establishing a modular, flexible, adaptable system approach
Narrative framework
Strategic and tactical planning
Employee experience journey mapping