Brand Journey Map | Messaging & Brand Strategy | Packaging System | Campaign | Video | Social | Advertising
Brand identity and experience design were concepted and executed for a rheumatoid arthritis drug. The program included end-to-end patient onboarding, product packaging system, marketing campaign design, social assets, and advertising.
Brand expression flexibility
Campaign and patient support video
Physical design
Digital design applications
Product packaging and labeling
Patient journey map and experience design
Patient facing journey materials
Visual explanation of how the drug works
Brand guidelines and toolkit
Product instructions for use
Social campaign
Banner campaign